Monopoly Market Structure Essay Example | Topics and Well Written Essays - 1000 words

Monopoly Market Structure - Essay Example In the operating system of monopoly there is usually one firm that provides the majority of the products and services sold and there may be a handful of smaller firms that might have little or no impact on the large dominant firm Because of the lack of competition the firms in the monopoly makes super normal economic profit which attracts other firms to enter the market. However there are quite some barriers for the new entrants (Mike Moffatt). The technology may be such as to exhibit substantial economies of scale which require only a single plant if the economies are to be fully reaped. For example in transport, electricity, and communications there are substantial economies which can be realized only at large scales of output. The size of the market may not allow the existence of more than a single large plant. In those conditions it is said that the market creates a natural monopoly and it is usually the government in such cases undertakes the production and distribution of the commodity or service so as to avoid the exploitation of the consumers. There is an ongoing debate about the advantages and disadvantages of monopoly. "The consensus seems to be that the economic case for and against monopoly needs to be judged on a case by case basis- particularly when assessing the impact on economic welfare" (Tutor2u). (1) Economies of Scale and Low... Advantages and Disadvantages of Monopoly There is an ongoing debate about the advantages and disadvantages of monopoly. "The consensus seems to be that the economic case for and against monopoly needs to be judged on a case by case basis- particularly when assessing the impact on economic welfare" (Tutor2u). There are certain distinct benefits accruing out of monopoly. These are: (1) Economies of Scale and Lower Prices - Because the monopoly producers often provide the goods or services on a large scale the producer may be able to take advantage of the economies of scale leading to a reduction in the total cost of production. Although this may increase the profits of the monopolist sometimes the higher efficiency in production may be passed on to the consumer in the form of lower prices for the product or service. (2) Regulation of Monopoly - Since there is always the possibility of economic welfare loss arising from the exploitation of monopoly power there are governmental regulations which can control the annual price increases and can also introduce fresh competition in certain industries which is beneficial to the consumers. (3) Research and Development, and Innovation - There is the necessity for the large firms to remain competitive globally to earn supernormal profits. Some part of the supernormal profits might be used to make research and development programmes which have the potential to bring new and innovative products and services into the market for the benefit of the consumers. (4) Price Discrimination - Some form or price discrimination being adopted by the monopolists may benefit the consumers. (5) Domestic

Cooking Oil Company in India

Cooking Oil Company in India INTRODUCTION ABOUT THE TOPIC Cooking oil is purified fat of plant origin, which is usually liquid at room temperature (Saturated oils such as coconut and palm are more solid at room temperature than other oils). Some of the many different kinds of edible vegetable oils include: olive oil, palm oil, soybean oil, canola oil, pumpkin seed oil, corn oil, sunflower oil, safflower oil, peanut oil, grape seed oil, sesame oil, argan oil and rice bran oil. Many other kinds of vegetable oils are also used for cooking. The generic term vegetable oil when used to label a cooking oil product refers to a blend of a variety of oils often based on palm, corn, soybean or sunflower oils. Oil can be flavored by immersing aromatic food stuffs such as fresh herbs, peppers, garlic and so forth in the oil for a period of time. However, care must be taken when storing flavored oils to prevent the growth of Clostridium botulinum (the bacteria that produces toxins that can lead tobotulism). Product Origin: India Description: Pandey Groups Ltd. (PGL), a Rs. 2700 crore company; is a joint venture between two global corporations. Somya Refined Soyabean Oil is light, odorless and healthy oil. Most importantly it contains OMG3 (Omega 3 fatty acids) an essential PUFA which needs to be supplemented from outside sources. Soyabean oil is the preferred oil of many a household across the world. Somya Refined Soyabean Oil, enriched with OMG3, gives you and your family Paanch Ka Aashirwad Company Name : Pandey Groups Limited Address : Gujarat, India Tel : 91- 9855021213 Fax : 91- 11-2201055 Website : http://www.pandeygroups.com The IMC Plan Situational Analysis: Past promotional Situation Somya Oil PLC is the holding company for a group of companies whose principal activities focus on Eidable oil supply in India. On July 15, 2005, the Company acquired Sona Ediable Company Limited and its subsidiaries. In October 2005, it disposed all interests in Making all types Of Ediable Oil. Product Situation (Quality,Packaging,Price,image,availability,Feature,Unique Selling point) Somya Edible Oil Exports In Consumer Packs Pandey groups Ltd, which is into trading and refining of edible oils, is now planning to supply consumer packs of ‘Somya edible oil in india upto 2010. At present, the company is supplying loose packs of edible oil to these countries and plans are afoot to increase export capacity of loose packs of edible oil from 2,000 metric tonnes to 5,000 metric tonnes as well this year.. Pandey Groups is also planning to increase its capacity to produce ‘Savarg vanaspati from 100 metric tonnes to 300 metric tonnes. After marking its presence with Somya refined oil in the northern, western and eastern markets, Pandey Groups is now planning to strongly focus on the southern market, specifically Karnataka, Andhra Pradesh and Tamil Nadu this year to widen its distribution reach.According to Pandey Groups Ltd general manager (marketing and sales) Sahil Sharma: â€Å"As part of the distribution strategy, we are now planning to expand our number of offices from 65 to 80. In addition, we will double the number of existing 1,800 distributors, three lakh retail outlets and 600 super stockists within a year. In the southern market, we have recently created 10 stockpoints (companys own branches) to spur more volumes of Fortune edible oil.† Besides, Pandey Groups is planning to foray into the speciality fat oil category which will be introduced in the Indian market in consumer packs under the umbrella brand name Somya this year. Audience Situation Paneer, pakoras and more 1. One of the ads, titled Railway station, is about an elderly couple making a train journey. The husband realises that his wife hasnt prepared the customary ‘pakoras for the journey this time. Forgetting the he was supposed to arrange for a taxi, he busies himself in preparing the pakoras when his wife offers to make them. The couple miss the train due to the delay, but share a mischievous moment on the platform when they gorge on the pakoras. 2. The second commercial is about a young man who lives away from home with a group of friends. He steps home after his day at work and reaches for some stale pizza; his sister calls him just then, asking what he is having for dinner. He cooks up a story, telling her hes having ‘muttar paneer just so that she doesnt feel bad about his eating habits away from home. His sister then reprimands him on why he didnt leave his dirty shoes out at the door, to which he turns around to see that his sister has actually brought him some home cooked food. A third film is on its way. Apart from the commercials, the campaign consists of a mix of press, hoardings and bus shelters. Radio is specifically to be used in Tamil Nadu. Of the total budget, Fortune has allotted about 15 per cent to outdoor, while 10 per cent and 5 per cent will go to press and radio respectively. A huge 70 per cent of the budget is directed to TV and electronic media. National and regional channels are being employed. Competitive Situation Pandey Groups is the leader in edible oil. But it now wants to carve out a bigger slice of the pie by focusing on sunflower oil, which accounts for a big chunk of the edible oil market, through its Somya brand. Competitive Analysis In competitive analysis I found that there is great competition in the existing players like Saffola oil, Sunflower oil, Fortune oil, Ginni Oil, Kings oil, and Raag oils. I have do something different to survive in this competition like: A strong Heart The Healthy Growth of your Children Controlling Diabetes Healthy Eyes Marketing segmentation:  · Somya has segmented its market on the basis of following: Demographic Income Occupation Geographic Tier 1 cities Tier 2 cities Psychographic Life style Personality Behavioural Value Benefit Sought So, this is a market segmentation of the Somya Oils that we give more importance to tier 1 cities that are metro cities. And we prefer the high level people and middle level people because this level of people are health conscious. Targeting Somya oil has targeted its market on the basis of the product that they are offering to the consumer. We are targeting: Upper class segment Upper end We are targeting to those consumer who are more concern of life style product. Our product is ore of upper mid class and premium segment, so we are targeting audience are those consumer,, who want Healthy Product which gives them fitness at reasonable price We are also targeting those consumers, who are more concern of safety and health issue. We are now going to shift over to mind mid or lower mid class segment and want to mass market their product. SWOT Analysis (S)trengths Demand of new technology. Manufacturing unit having good supply of raw material and Transportation System. â€Å"Gujarat.† Wide range of product to tap the consumer of middle class, upper class and high class. We think to launch our widest distribution network. Shifting to rural marketing. (W)eaknesses Our product are compared with our competitor like Fortune, Saffola etc. Similar product categories as compare to its close competitors like kings and Raag. (O)pportunities Shifting to rural market. Food oil market is growing very fast, so there is an opportunity for Somya to launch more new products. (T)hreats Price war. New entry in this segment. Positioning Strategy With the tagline â€Å"Paanch Ka Aashirwad † Somya positioning is to differentiate our product on the basis of technology which appealed to the consumer on the basis of health benefits. With this tag line its corporate philosophy to make to attract towards our product. Our positioning strategy are technological intelligent and futuristic. As we are in upper and premium segment, so we are featuring that their brand is young, vibrant and premium. We have differentiate our product using technology and health benefits. Competitive Analysis Market Share The market share and data show that Somya is not in the list because it is a new company in the electronic field. The target audiences for the other companies are very high as compare to Somya Product categories are more or less same. Close fight for the product is in the companies. Marketing Strategy The marketing objective of Somya, aims to focus on the premium segment of the market that fetches greater margin opposed to volumes. We want to capture 20% market share, by the end of 2011. We want 5% sales growth in each segment of our product. Corporate Strategy Somya corporate strategies is to more focus on innovation to attract more technology savvy consumer and the company is aspiring for keep innovating. Somya corporate strategy is to become a true global leader through fast growth and fast innovation. Somya has set its mid-term goal to rank among the top edible oil Company in the world. Somya would concentrate on staying ahead of the technology curve and develop products that deliver high value to consumers. The Marketing Background S. No. Key Considerations Questions 1. Product Descriptions Cooking oil 2. Market Assessment There are some global players in market like Fortune, Saffola, Ginni, Sunflower. 3. Source of Business We are coming from tiers 1 cities and tier 2 cities and rural areas. 4. Competitive Evaluation Somya offers freshness and technological strong 5. Marketing Objective Focus on Health innovation to attract consumers and the company is aspiring for keep innovating. 6. Marketing Communication Marketing Communication helps Somya to create a strong and positive brand attitude and influence consumer to do action in future. The Key Target Audience Worksheet Our sale and usage comes from metros urban and rural market. The marketing objectives required continue usage. Refers to Segmenting, Targeting and positioning analysis. Decision makers are the head of the family. Communication Objective To communicate the health plus objectives. To communicate that the brand is young, vibrant and premium. To hit the emotions of the Indian consumers by showing the warmth and affection. Brand Attitude Strategy:- Cooking Oil (Food) product is high involvement product, and consumers require information before purchasing the product. So, to influence the attitude of the consumers, Somya oil need to focus on the communication message, this is helpful to create a positive brand attitude. The communication objective of Somya Oil is to influence the target audience to do purchases. The Behaviour Sequence Model Decision Stages Consideration at each stage Need Arousal Information search Purchase usage Decision roles involved Category need Product awareness Purchase Facilitator Benefit of the product How is it likely to occur Brand awareness Product information - Timing of purchase - Competitive product information Offer discount Where purchase is likely to occur Company outlets, MBOS Budget As a team, Somya oil decided that we should go ahead and plan out the entire IMC campaign exactly how we wanted it to turn out, before we worried about any of the budget. This is referred to as a bottom-up budget, which means that we, the creative team have decided what we would need for the budget and have sent the budget for approval. Media Mix For the media mix of our products campaign we decided to do one television ad and one magazine ad. Because our product is an Cooking Oil we felt it would be more appropriate to reach our target audience through these means of advertising. Our television advertisement will be in the form of a thirty-second commercial. Showing the commercial at the prime time would help reach our ideal target audience. Our budget will allow about 2,50,000 for the pre-production, production, and post-production of our commercial advertisement. In order to buy advertising space, we allotted 150,000 per thirty-second spot. To achieve our communication objective, the commercial will air twice during each thirty-minute program on Sunday evenings for the duration of one month. The magazine advertisement we have chosen for our project will not be costing us nearly as much. Each of these magazines is a monthly publication. This helps reach our target audience because our customers must be housewives. Cost of TV Ad Prime Time: 6-11pm Channels: Top e.g., Geo, AAJ, PTV, Sony, Star Plus, Zee Tv etc. Cost in Prime Time: Rs. 70,000/min Cost in Off-peak time: Rs. 25,000-30,000/min Cost of Billboard Size: 2700 Sq. ft Skin: Rs. 54,000 Rent for 1 month in Cat-A1 area: 600,000-1,000,000 Cost of Hanging Hoardings Size: 5ft x 2 ft Cost: Rs. 150/hoarding Rent in Cat-A1: 1,350/week Cost of Poster Paper weight: 135 gram Size: 18inch x 23inch Quantity: 3000 @ Rs. 4.15/poster

New England And The Chesapeake Region Before 1700 Essay -- American Am

New England And The Chesapeake Region Before 1700 Although New England and the Chesapeake region were both settled largely by the people of English origin, by 1700 the regions had evolved into two distinct societies. The reasons for this distinct development were mostly based on the type on people from England who chose to settle in the two areas, and on the manner in which the areas were settled. New England was a refuge for religious separatists leaving England, while people who immigrated to the Chesapeake region had no religious motives. As a result, New England formed a much more religious society then the Chesapeake region. John Winthrop states that their goal was to form "a city upon a hill", which represented a "pure" community, where Christianity would be pursued in the most correct manner. Both the Pilgrims and the Puritans were very religious people. In both cases, the local government was controlled by the same people who controlled the church, and the bible was the basis for all laws and regulations. From the Article of Agreement, Springfield, Massachusetts it is ...

Need for Power Essay

The need for power is just one part of McClelland’s acquired needs theory. The Other Parts of the Theory are Need for Achievement and Need for Affiliation. I would like to stay and write about part The need for Power. We can find little theory about this topic (The need for Power) in book Organizational Behavior on page 101. There is: A third major individual need is the need for power – the desire to control one ´s environment, including financial, material, informational, and human resources. People vary greatly along this dimension. Some individuals spend much time and energy seeking power, other avoid power if at all possible. People with a high need for power can be successful managers if three conditions are met. First, they must seek power for the betterment of the organization rather than for their own interest. Second, they must have a fairly low need for affiliation because fulfilling a personal need for power may well alienate others in the workplace. Third, they need plenty of self-control to curb their desire for power when it threatens to interfere with effective organizational or interpersonal relationship. Resources for this theory: David McClelland and David H. Burnham, â€Å"Power Is the Great motivator,â€Å" Harward business Review, March-April 1976, pp. 100-110. Pinder, Work Motivation in Organizational Behavior, McClelland and Burnham, â€Å"Power Is the Great Motivator.â€Å" We can identified four stages within the power orientation: 1) Drawing inner strength from others – being a loyal follower and serving the power of other people; 2) Strengthening oneself – beginning to play the power game, collecting symbols of status, one-upmanship, trying to dominate situations; 3) Self-assertiveness – becoming more aggressive and trying to manipulate situations so as to use other people to achieve one’s own targets; 4) Acting as an instrument of higher authority – identifying with some organization or authority system and employing the methods learnt in stages 2 and 3 but now being able to claim formal legitimacy. Blake and Mouton (1964) would feature the kind of person who maximizes this kind of approach as having the ‘Authority – Obedience’ style of management: concentrating on maximizing production through the exercise of personal authority and power. Individuals with a high need for power exhibit a number of characteristics. These individuals tend to be more argumentative. We can see in real life that they are often elected to political offices (member of government etc.). These individuals are also more assertive when a part of in-group discussions. They are known for displaying risk-taking behavior and they also tend to own more prestigious possessions such as expensive cars and credit cards. I think that this people tend to be and want to be on public display. In examing the motive scores of over 50 managers of both high and low morale units in all sections of the same large company, we found that most of the managers – over 70% – were high in power motivation compared with men in general. This finding confirms the fact that power motivation is important for management. (Remember that as we use the term â€Å"power motivation†, it refers not to dictatorial behavior, but to a desire to have impact, to be strong and influential). The better managers, as judged by the morale of those working for them, tended to score even higher in power motivation. But the most important determing factor of high morale turned out not to be how their power motivation compared to their need to achieve but whether it was higher than their need to be liked. This relationship existed for 80% of the sales managers as compared with only 10% of the poorer managers. And the same held true for other managers in nearly all parts of the company. In the research, product development, and operations divisions, 73% of the better managers had a stronger need for power than a need to be liked (or what we term â€Å"affiliation motive†) as compared with only 22% of the poorer managers. Why should this be so? Sociologists have long argued that, for a bureaucracy to function effectively, those who manage it must be universalistic in applying rules. That is, if they make exceptions for the particular needs of individuals, the whole system will break down. The manager with a high need for being liked is precisely the one who wants to stay on good terms with everybody, and, therefore, is the one most likely to make exceptions in terms of particular needs. If an employee asks for time off to stay home with a sick spouse to help look after the kids, the affiliative manager, feeling sorry for the person, agrees almost without thinking. (I am personally this kind of manager. I have a high need for being liked. I think that if people have a confidence in the manager he can do more things – also not so popular – and the people will accept them and also him.) When President Ford remarked in pardoning ex-President Nixon that he had â€Å"suffered enough†, he was empathizing primarily with Nixon ´s needs and feeling. Sociological theory and our data both argue, however, that the person whose need for affiliation is high does not make a good manager. This kind of person creates poor morale because he or she does not understand that other people in the office will tend to regard exceptions to the rules as unfair to themselves, just as many U.S. citizens felt it was unfair to let Richard Nixon off and punish others less involved than he was in the Watergate scandal. Advantages / disadvantages There are both positive and negative aspects in regards to the need for power. Being argumentative can be perceived as an ideal expression of one’s opinion; although it can also create threatening environments for those of a more compliant nature. Having an assertive manner in group discussions can make others feel as though one is dominating a discussion within the group. However, this individual may have a profound impact on the group’s progress by assisting in accomplishing tasks more efficiently. Participating in risk-taking behavior can allow an individual to experience more radical events in their life, but sometimes risk-taking behavior can lead to undesirable consequences. Owning luxurious items tends to be costly, even though these possessions may make one feel good about themselves and their lives. My conclusion The need for power is good if it is useful for organization and also if the manager can use some kind of humanity to the other. For manager figure is very important the confidence. The people (other) must confidence in him and then they will better in accept his conclusion.

Alvin Ailey and Sociology

Jerry Tarn Professor Douglas Kierdorf Social Science 102 April 18th, 2013 Alvin Ailey’s â€Å"Revelations† and Sociology As the world begins to modernize, society develops into what sociologist Ferdinand Tonnies calls a â€Å"Gesellschaft† society. In a Gesellschaft society, people concentrate only on themselves and build relationships mostly based on the possible monetary gains. Because people are so focused on money, matters that do not possess any monetary value tend to be discarded as insignificant or unworthy. Subjects such as the arts are often seen as unnecessary, excess, and impractical.However, what people fail to realize, is that art is in fact an integral part of humanity. Art can provide deep insights into our society, revealing both its positive and negative aspects in the most genuine form. Dance? a physical expression of art? is one of the many methods people uses to portray the various characteristics of society. Alvin Ailey’s signature wor k: â€Å"Revelations†, produced in 1960, is a prime example that reflected and exposed the social changes that were occurring during that era. The 1960s was marked as a time of great change as it was the era when America began to transform into an increasingly modern society.There were significant improvements in science (and technology exemplified by the start of the space exploration), which greatly changed how people lived and viewed the world. However, the most important changes were probably societal ones, namely the civil rights movement. The civil rights movement was categorized by African Americans expressing their dissatisfactions with the injustices that they had to endure in past century. Although African Americans were liberated from slavery after the Civil War, they still had to deal with the inequality of racial segregation.Under those laws, African Americans had to face disadvantages such as (but not limited to): lack of voting rights, inferior quality of facil ities, and unequal treatment under law. In sociological terms, there was little social mobility, institutionalized discrimination, and communities were racially stratified. It was not until the 1960s that the nonviolent protests and public civil disobediences of African Americans began to gain prominence and produce effect. In 1960, one of the many famous acts of civil disobedience, the â€Å"Greensboro Sit-Ins† occurred.The sit-ins consisted of multiple instances of nonviolent protests at the Woolworth Store in Greensboro, North Carolina by local African American students. After repeated protests and growing tensions, the store finally desegregated its services. Coincidently, Ailey’s â€Å"Revelations† was produced in the same year that the protests occurred. Although there wasn’t a direct correlation between the Greensboro protests and the creation of Ailey’s dance, the production of Ailey’s dance was nevertheless a sign of social change.W hen Ailey’s dance company first performed, they changed the entire dynamic of American Dance Theater as African American way of life was finally represented by African Americans instead of by proxies of Caucasian dancers. The ability of African American dancers to represent their own culture shows the social change of the transfer of authority (of the dance theater industry) from the dominant group to the minority group. Another way that Ailey’s dance company signified social change was its integration of different ethnic groups.Following in the footsteps of his mentor, Lester Horton, Ailey decided to include dancers of different races into his dance company in 1962. Ailey’s practice of what sociologists termed â€Å"ethnic pluralism† was another sign of social change. Besides evidencing social change, â€Å"Revelations† also reflected the various elements of American society. The dance itself was able to show these elements through the contents of the plot, which was divided into three sections: â€Å"Pilgrim of Sorrow†, â€Å"Take Me to the Water†, and â€Å"Move Members, Move†.The first section, â€Å"Pilgrims of Sorrow† is about the sufferings of African Americans during the slavery era. The story depicts African Americans toiling through hard labor as slaves and trying to use song as an outlet for relief. Ailey also incorporates the song â€Å"I’ve been ‘Buked†, by Hall Johnson, to accentuate the agony and frustrations of African Americans. The reason why Ailey brought back stories of extreme hardship is perhaps he wanted to remind Americans how much pain African Americans had to go through.He wanted to emphasize how important it was for people to realize the need for the abolishment of segregation. Ailey also probably felt that because America’s history of racial inequality has existed for such a long time, African Americans have become what William Wilson calls the â€Å"permanent underclass†. Even after the Civil Rights Act passed, like W. E. B du Bois described in â€Å"The Philadelphia Negro†, African Americans still face financial disadvantages due to the situations they were put in before the passing of the bill.With the coexistence of people’s constant â€Å"just-world hypothesis† and stubbornness of their cognitive schema, the disadvantages of African Americans will never receive the deserved attention as people will just assume that their misfortunes were brought upon by themselves. This is probably why Ailey recognized the bitter truth that racism will always exist. Slightly different from â€Å"Pilgrims of Sorrow†, â€Å"Take me to the Water† and â€Å"Move Members, Move† conveys a more positive atmosphere as it portrays scenes of baptism and church service. Take me to the Water† depicts a woman by the riverside, ready to get baptized while â€Å"Move Members, Move† depic ts a celebratory church scene. These dances are also reflections of American society as it shows the roles of religion. One role of religion was providing comfort to those undergoing hardship. When African Americans went through slavery, they sought comfort in God and practicing Christianity. Another role of religion in American society was providing solidarity. Emile Durkheim believed that religion brought unity amongst people and connection between individuals.This is reflected in American society as Christianity, America’s largest religion, underlies the many values in American culture. Another important aspect of Ailey’s dance that is worth mentioning is Ailey’s own life. When he was working on â€Å"Revelations†, a lot of the content was the result of his upbringings. Ailey grew up in rural Texas in the segregation era. At that time, especially in Texas, African Americans lived under constant danger as they not only faced discrimination, but also vio lence and risks of random lynching.All of these atrocities combined are probably what allowed Ailey to have such strong feelings towards the suffering of the slaves in the first part of his dance. Another influential moment in Alvin Ailey’s life was his exposure to literature. When he studied at universities in California, he learned of the writings of famous African American writers such as Langston Hughes and James Baldwin. In addition to his meeting with Maya Angelou, he perhaps became influenced and meant his performance to be an act to promote civil rights. Another influence of Ailey’s life was his exposure to religion.When he was young, he attended a Southern Baptist church. The songs and hymns that he heard when he went to church was probably influential to his other two dances â€Å"Take me to the Water† and â€Å"Move Members, Move†. This goes to show that what people experience in their childhood greatly influences their social identity as an ad ult. From Ailey’s background and dance piece, it could be seen that America during the 1960s was dominated by the Caucasian race, had a strong sense of religion (specifically Christianity), and had an unequal society.It was also beginning to advance into a developed society, which explains the rapid social change. To a certain extent, America today still possesses some discrimination towards certain ethnic groups, and equality isn’t exactly fully established in every aspect of the country. Nevertheless, as society progresses, so will its values. There will come a point in the future when all of the negative aspects that society used to possess will change for the better. However, it is important to be aware of the need of social change. One way that social change can be exercised is through art.Art is a highly human expression, and is one of the many methods that can facilitate social change. Works Cited Alvin Ailey American Dance Theatre: Origins to 1979†,  In ternational Encyclopedia of Dance, vol. 1. Oxford University Press, New York: 1979. 54-57. Dunning, Jennifer (1996). Alvin Ailey: A Life In Dance. New York: Addison-Wesley Publishing Company, INC. ISBN  0-201-62607-1. Foulkes, Julia L. Modern bodies: Dance and American modernism from Martha Graham to  Alvin  Ailey (Chapel Hill: University of North Carolina Press, 2002), 179-184 Kowal, Rebekah J.How to Do Things with Dance : Performing Change in Postwar America (Middletown, CT; Wesleyan University Press, 2010), 1-6 Mitchell, Jack. Alvin  Ailey  American Dance Theater (Kansas City, Mo. : Andrews and McMeel, 1993), 1-25 â€Å"Greensboro Lunch Counter Sit-Ins†,  Library of Congress. Retrieved April 15, 2013. ——————————————– [ 1 ]. â€Å"Greensboro Lunch Counter Sit-Ins†,  Library of Congress. Retrieved April 15, 2013. [ 2 ]. Kowal, Rebekah J. How to Do Thi ngs with Dance : Performing Change in Postwar America (Middletown, CT; Wesleyan University Press, 2010), 1-6 [ 3 ].Alvin Ailey American Dance Theatre: Origins to 1979†,  International Encyclopedia of Dance, vol. 1. Oxford University Press, New York: 1979. 54-57. [ 4 ]. Mitchell, Jack. Alvin  Ailey  American Dance Theater (Kansas City, Mo. : Andrews and McMeel, 1993), 1-25 [ 5 ]. Ibid. [ 6 ]. Foulkes, Julia L. Modern bodies: Dance and American modernism from Martha Graham to  Alvin  Ailey (Chapel Hill: University of North Carolina Press, 2002), 179-184 [ 7 ]. Dunning, Jennifer (1996). Alvin Ailey: A Life In Dance. New York: Addison-Wesley Publishing Company, INC. ISBN  0-201-62607-1.